Brand success…
When your ambition meets aesthetic & relevance you grow...
With over 16 years in luxury media, I help brands, founders and HNWIs position themselves confidently in the luxury market to drive growth.
I’m Lauren, a marketing strategist, creative consultant and digital director who works quietly with luxury brands, founders and high-net-worth individuals. I also run Sassy In The City and The Food Girl.
Based in London, I’m part of a close industry network built during years at leading titles (GQ, ELLE, Sunday Times Style) and refined in private jet lounges and high-profile brand partnerships. I’ve overseen Grooming at GQ, beauty and luxury accounts including L’Oréal, Chanel and LVMH and have been personally sponsored by partners such as Dom Pérignon and Maison Margiela. I've also launched and sold successful online businesses, so I understand both creative craft and commercial strategy.
Much of my work happens behind closed doors and under NDA; the projects that define my career are rarely public, and that discretion is exactly why clients trust me.
Ready to give your business a lick of luxe and grow?
Quietly shaping the brands you recognise
I’m Lauren, and with over 16 years in luxury media, I help brands, founders and High Net Worth Individuals position themselves in the luxury market. I’m also the Founder of Sassy In The City and The Food Girl.
Based in London, I’m part of a close industry network built during years at leading titles such as GQ, ELLE, Sunday Times Style etc. and refined in private jet lounges and high-profile brand partnerships.
I’ve overseen beauty and luxury accounts including L’Oréal, Chanel and LVMH and have been personally sponsored by partners such as Dom Pérignon and Maison Margiela. I’ve also launched and sold businesses, so I understand both creative craft and commercial strategy.
Today, through A Lick of Luxe, much of my work is under NDA; the projects that define my career are rarely public, and that discretion is exactly why clients trust me.
Ready to give your brand
a lick of paint luxe?
Where I can help
01
Brand Strategy & Positioning
Positioning · Audience · Visual Direction · Brand Voice · Campaign Planning
Clarifying where your brand belongs, how it should look, sound and communicate. I can create the strategic foundations for sustainable growth.
02
Content, Marketing & Growth
Content Strategy · Social Media · Campaigns · Email Marketing · SEO
Thoughtful content and marketing designed to deepen engagement, expand your audience and ensure every message strengthens your positioning.
03
Web Design & Digital Direction
Website Design · Creative Direction · E-commerce · User Experience · Audits
Refined websites that combine strong visual direction with intuitive functionality and commercial purpose. From the initial structure to launch, every detail is shaped.
KNOW WHAT YOU NEED?
Expert Direction Right Away
Focused expertise in the immediacy
The Power Hour
Focused advice on immediate branding, marketing or digital challenges.
Focused advice on immediate branding, marketing or digital challenges.
Website SOS
75 minutes · £295
A live review of your website with clear, actionable recommendations.
A live review of your website with clear, actionable recommendations.
Strategy Sprint
90 minutes · £395
Intensive direction across your positioning, content, campaign or launch.
Intensive direction across your positioning, content, campaign or launch.
WordPress Tutorial
90 minutes · £395
Intensive direction across your positioning, content, campaign or launch.
Back-end demo on what it is you need to know.
Every booking include a concise action summary following your session.
Need something more bespoke? Book a consultation here.
What It Feels Like
To Work With Me...
What It Feels Like
To Work With Me...
Seamless Communiction
always supported without overwhelm
Founder-friendly energy
I adapt to your pace & priorities, offering the level of involvement you need. No unnecessary noise, just focused partnership
Strategic Clarity
Every recommendation is grounded in insight, clarity and long-term vision, not guesswork or trends
Discrete Presence in your business
Your brand is treated with the same precision seen in the luxury world’s leading names
Luxury Standard visuals & tone
matched to the expectations of a premium audience
Get noticed no matter what size your brand...
My reputation grows by referral: word of mouth, trusted introductions and repeat briefings from people who value luxury audiences.
I specialise in shaping identity, refining digital ecosystems, and directing campaigns that feel considered, modern and unmistakably premium. I make premium support accessible, working efficiently and thoughtfully so clients can scale without unnecessary spend.
Lauren x
Case examples
Luxe Websites That Work...
Much of my work is on an NDA basis (so you won’t hear of all of it) but here are some select projects that I can share…
thefoodgirl.co.uk
This is my other business and as the founder of The Food Girl, I wanted a website that truly reflects my brand; modern, beautifully made food designed for busy lives and standout moments. From meal prep and buffets to private dining and corporate catering, my business needed a digital home that feels warm, polished and easy to navigate, while showcasing the breadth of what I offer.
What we did: I designed and built a bespoke website for The Food Girl, with a clean, modern layout, bold imagery and clear service breakdowns. A shop function and calls to action were placed throughout to encourage enquiries, hosting was set up seamlessly, and the branding was elevated to feel both approachable and aspirational. The finished site gives me a professional platform to share my passion for food and connect with new clients.
Ratecard cost: £3,500
carlymadhvani.com
Super cool Celebrity Designer and tastemaker Carly Madhvani needed a sleek online home that reflects her multifaceted world of interiors, music, and creative projects. Known for her work with high-net-worth clients and luxury design, Carly required a site that feels aspirational yet accessible, showcasing her portfolio and passions with clarity and impact.
What we did: Designed and built a bespoke website with a refined aesthetic, curated brand styling, and smooth user navigation. We created a clean, modern layout with subtle motion, calls to action across the site, and an emphasis on imagery that tells her story. Hosting was set up, branding elevated, and the finished site provides Carly with a professional platform to attract and engage her audience.
Ratecard cost: £2,500
auroracakir.com
*Under Construction*
Currently being built is a website for Trainer and Breathwork Coach, Aurora Cakir. It’s a website that reflects her calm, holistic approach while positioning her as a trusted guide within the luxury market for clients seeking transformation. The space is welcoming, modern, and professional, with a focus on clear services and easy enquiries.
What we’re doing: Designing and building a bespoke website with a clean, airy aesthetic and soft brand styling to reflect Aurora’s coaching ethos. We structured the site for clarity, highlighting her training and breathwork services with simple navigation and strong calls to action. It’s a polished and professional platform to connect with clients and grow her practice.
Ratecard cost: £3,500
*(when housing video coaching)
thebibliofilles.com
GLAMOUR UK’s Sophie Ezra and Chaya Colman are Book Editors and co-founders of book review brand, The Bibliofilles. Their last three IG reels went viral with 4.7m, 2.4m and 4.5m views respectively. They say, “we wanted our website to be the Net-A-Porter of books and that’s exactly what we got”. Their recommendations have even included interviews with famous authors.
What we did: Designed and built a website updating readers with reviews and shoppable links. We set up hosting, dedicated email, optimised the logo and styled with new brand colours. The site hosts lengthy video media and newsletter sign up calls to action with automatic audience build. Monthly email newsletters designed and sent.
Ratecard cost: £2,250
charlottehopeshannon.com
Writer, Editor and Visual Creator Charlotte Hope-Shannon wanted a luxe website and a brand identity that reflects her premium services. Charlotte works with high calibre celebs and brands so we built a site for conversion and enquiries. The site is easy for users to understand and navigate with concise and relevant information in all the right places.
What we did: Designed and built the website using a custom font and video animation, set up hosting, created a new logo and created new luxe brand styling with monochrome colours. The site is motioned in parts with calls to action throughout.
Ratecard cost: £2,500
odeliaskitchen.co.uk
Odelia has a huge and obvious passion for cooking and hosting and wanted to convey this on her new website. Odelia’s Kitchen is a mix of beautifully prepared hampers that can be bought online as well as privately catered events, all with a focus on pretty flowers and sumptuous Kosher food.
What we did: Created a powerful WordPress website, designed and built from scratch with hosting and a dedicated email. We took photographs of the hampers and edited them for the product pages, created personalised options functions and produced a website for online sales with restricted delivery on some items (varying costs per postcode/distance). We also produced digital assets including a launch reel.
Ratecard cost: £3,000
penashe.co.uk
Having recently bought the business, bespoke and contemporary Kosher catering company, Penashe approached us for a brand redesign and relaunch, including a new website. They wanted a site whereby users can get a feel for their brand, learn more about their services and enquire about bespoke rates and packages.
What we did: Designed a logo and style sheet for a completely new brand identity. We combined a monochrome stripe with gold/black bold lettering and candy pink accents. The website was designed and built with the goal of enticing new customers to enquire about their next event. Organised back up of emails and domain transfer. Calls to action run throughout and pages include FAQ, Contact, Reviews etc. Also produced social media assets including launch reel and highlights.
Ratecard cost: £2,500
loverubyross.co.uk
*Errors since June ’23 fall out of our remit
(client now updates in-house)
Designed and built a 22 page website (inclusive of about, contact, search, 404, privacy, FAQ etc) with a further 70 product pages, customising options (including 54 colours, 36 beads, 85 charms, personalised text and presentation alternatives). We also designed a shoppable hotspot graphic, a review function and set up Woocommerce with payment options. We produced a new logo with digital assets including gift cards and “as seen in” as well as editing all personalisation images (charms etc.). We created individual cut vinyl personalised names for ‘make your own’ tins, consulted on event fee negotiations and provided contacts including PR and a photographer. We created social media assets involving launch reels and newsletter design/send-outs. Email database was also set up with auto discount send outs for new subs.
Ratecard cost: £4,850-£6,000
sassyinthecity.com
Online platform Sassy In The City provides luxury and luxe for less fashion, beauty and lifestyle content to affluent women. Lauren wanted a blog that felt premium and in keeping with the luxury content being produced.
What we did: Designed a modern and luxe looking blog to display shoppable posts, shopping banners, animated dynamic content; a website that is easy to update. We created a new logo as well as all digital and social media assets including IG story templates, edit templates and more. The website is attractive to premium brands looking to advertise their products to the large audience of followers that can be found across all major platforms.
Ratecard cost: £3,000
gardentailors.com
“The Garden Tailors” wanted a luxe website designed and built on a deadline so they can market their business to new affluent customers. With a focus on conversion they say, “we needed a site with a luxury feel that represents the premium nature of our business and fast. We got a professional and converting website – highly recommend!”.
What we did: Created a website showcasing images and services with calls to action throughout. We set up hosting and dedicated email, designed a new logo and styled with new brand colours and a custom font. The site ultimately focuses on new enquiries from potential customers.
Ratecard cost: £2,500
alonimpreschool.co.uk
Private North London Nursery, Alonim, wanted to convey that they offer families the assurance of a safe, caring, and nurturing environment for their children. as well as present all of the relevant resources and information parents and prospective admissions require.
What we did: We designed a new logo complimented with fun new brand colours for enhanced engagement. For this outstanding nursery we designed and built an interactive website focusing on admissions and enquiries. We presented all of the information organised into relevant sections, ensuring the site was easy to use and driven by organic SEO. We also created an external Jotform template for prospective new parents to register their child.
Ratecard cost: £2,000
Your New Site
yoursite.com
Enquire about a brand new shiny website today. Whether you already have a site and are looking for a revamp and refresh or require a whole new set up, we can help.
What we do: We offer fully responsive self-hosted WordPress sites, made bespoke to your brand so no other business will ever look the same. We focus on a luxe looking aesthetic while ensuring every aspect of the site is user friendly and optimised to help you make the maximum profit. Whether you’re selling online or just looking for enquiries, let us boost your business.
We also offer a full branding service that includes bespoke email addresses, logo design, gift vouchers, business cards, notecards and leaflets and more.
What the clients say
Client Results
For any enquiries, please contact me...
FIll out the form below and I will be in touch with you as soon as possible
Don’t give customers what they’re asking for; make them ask for what you’re offering
The Journal
Coming Soon...
Content, Commerce and Luxury – My Perspective